1923 Ephemera - Wool Information Booklet

How about I post some more 1920's ephemera!  Today, a little 15-page booklet of information about wool, published and distributed in 1923 by a made-to-order clothier: J. B. Simpson, Inc., "Tailored to Order Clothes", of Chicago, Illinois.  The text within is part informative, part promotional.  It's clear from the tone of the writing that the "informed consumer" of 1923 was expected to be a lot more informed than modern consumers! 

Tiny little booklet!

I haven't transcribed the booklet, because there's a lot of text, but I am presenting the pics full size so you can read the pages as I did.  The information in these pictures will be of interest to people researching J. B. Simpson, or the made-to-order clothing market of the Nineteen Teens or early twenties.  Given my interest in textiles, my favorite part was the terminology and definitions: I learned what "shoddy" originally meant, and that gabardine had some cotton blended in it.  Numbers people may be intrigued by the discussion of prices. 

The same copyright disclaimer applies here as did for the Corticelli Silk pamphlet: If I understand US copyright law correctly, the booklet will enter the public domain next year (2019).  In the meantime, I'm posting these pictures and text under the Fair Use Doctrine, since this blog post is intended for education and historical research.