Today, let's have some more 1920's ephemera! Catherine DeVore collected ads if she liked the pictures.
Advertising is so ubiquitous in our world that we're generally blind to its tropes and skewed priorities, because we aren't consciously processing it. But several times in my life I've taken long breaks from media (lived without a TV, moved to a wilderness area with only one radio station and no internet, traveled abroad), and when I came back, even my "own" culture felt foreign and the ads obnoxiously stupid. I noticed all kinds of implied messages beyond the simple message to buy.
When we look at the ads of a former time, those implied messages are screams rather than whispers. This Thanksgiving, I am thankful that I don't live in the twenties, and here are a few reasons why. For each ad, try to bear in mind that the people who made it and the people who saw it each thought it was normal, and its messages unobjectionable.
Last Thursday, I opened up Catherine DeVore's 1920's portfolio and gave an overview of it and what collaborating history I could find. Today, in an image-heavy post, I'm going to show you Catherine's artsy drawings of the clothes she wanted to make! In future posts, I'll show some of her more interesting ephemera.
I'm not kidding about the number of images in this... if you have a slow internet connection, click "read more" and then go make some tea or do a few chores while the post loads.
Today we get an unexpected peek into the past--a large portfolio of the fashion sketches and pattern drafts of a woman named Catherine Emma DeVore, who graduated from the Wolfe School of Costume Designing in Los Angeles in 1923. In addition, there are two envelopes full of ephemera: newspaper clippings, her doodles, ads, notes, photographs, envelopes....
Whence this bounty of delight? From a man I know who, having acquired this trove, was kind enough let me borrow it to take pictures! In turn, I did my best to return it as a tidy package, putting the pictures in order. I got so many photos, and uncovered enough interesting info, to make several posts, so I'll do this in installments:
Most pictures in this post are the property of Tineke Stoffels of the Netherlands. Please do check out her website! The other images are credited and linked to their Wikimedia Commons source-pages.
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